Ranganathan, J. et al. 2016. “Shifting Diets for a Sustainable Food Future.” Working Paper, Installment 11 of Creating a Sustainable Food Future. Washington, DC: World Resources Institute
One of the most comprehensive, credible, detailed and nuanced cases for why shifting diets is a global necessity. It is essential reading for those who want to understand how what we eat impacts our future and what actions are needed, especially by businesses, to make food consumption less harmful. This report emphasizes the current overconsumption of calories and protein (especially that from animals) and presents various dietary scenarios, giving their associated emissions and land-use footprints. It also lays out a framework for how to use marketing techniques to shift dietary behavior.